Climbing the organic search rankings for keywords can take many months, if not longer. Whilst a necessary portion of any digital strategy, sometimes there is a need for more instant results.

This is where PPC comes into its own.

How does PPC work? 

PPC is a highly cost-effective method of advertising on both search engines and websites. With PPC (pay-per-click) advertising you only ever pay when a user clicks on your ad, plus you control how much you pay for each click and how much budget to allocate to your advertising campaigns, so you’ll never overspend.

Reaching new audiences through SEO and its means can be very time-consuming and competitive. PPC allows advertisers to show ads to their target audience almost immediately. This can be through keyword targeting for paid search adverts, where advertisers select relevant keywords that their potential customers will be searching for.

There are many PPC platforms available, but the most popular is Google Ads (formerly Google AdWords). Google Ads is segmented into paid search, shopping, display, remarketing, and YouTube.

What do you get when you sign up with Fudugo?

What do you get when you sign up with Fudugo?

• Analysis and Restructuring – Our PPC specialists at Fudugo will start your campaign with in-depth analysis. Our PR services are inclusive of existing and new campaigns. We will gain an understanding of any existing ad campaigns, restructure and optimise to craft your pay per click campaign. If you require a brand-new campaign, we will structure a strategy based on your business objectives, audience personas and market trends.
• Keyword Selection – Are you targeting the right keywords as part of your PPC marketing? Our pay per click advertising teams will take the time to conduct thorough keyword research to find out. In-depth market analysis is key at this stage. This will allow us to ensure your campaigns are showing to those who intend to convert.
• Ad Creation – When it comes to paid ads, we don’t just settle with one version. We create, test, optimise, refine and test again. Likewise, with our ad creation, we keep a close eye on performance to ensure that you’re achieving maximum ROI with each ad.
• Optimised Landing Pages – Are your PPC advertising landing pages converting as they should be? Let us take a look. Our PPC and design experts will outline and build bespoke optimised landing pages. This will ensure your leads are sent to a page where they’ll be eager to get in touch.
• Reporting and Analysis – Our monthly reporting can show you every achievement and the insight into the performance of your campaign. With in-depth analytics, transparent data and a detailed strategy, our analysis can give you the bigger picture.

We are PPC experts with decades of collective experience who will manage all your PPC activity, leading the strategy and providing insights with detailed reporting.

If you want to find out more about our PPC services and how we could help you, get in touch and speak to someone from our PPC team today.